Thursday, 16 October 2008

Nokia's new spot

I'm not 100% convinced by W&K's latest Nokia ad.



The insight of people loving to look through other people's mobiles is tastey, but the execution feels like they've taken any popular teen show of late (Skins, Gossip Girl, Kate Modern) and tried to replicate it. It's intrguing I must admit, and a new way to sell a handset, which is good - but will be interesting to see response from it's target audience.

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