Someone said to me once that my profession was as distrusted and disliked by people as the art of real estate is. 'Nice' I thought, I was in Ibiza at the time - don't ask.
Anyway I at least can see the similarity of roles after watching an episode of good old Location Location.
Kirsty and Phil (god love them) had a brief, showed houses that ticked the briefs boxes and.........nothing. The couple didn't like any of them. Options would have been greater if Phil and Kirst had more budget. But finally they liked one. As Kirsty succinctly put it:
'Just be honest now, and say this house does not match the brief you gave us..........but we love it, let's make an offer.'
Sometimes thats all that matters - that everyone loves the end result, whether thats clients, or more importantly consumers. Phil also did a great negotiation move, showing them a house abroad that was out of budget. He made the point that they could rent it out across peak season and make the extra money they're spending back within X years. It's all about compromise and openess - that's great account management I think.
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