Us girls can be pretty hard on ourselves most of the time, to say the least. Therefore it's rather satisfying to see an ad celebrating the moments when we feel pretty damn good! For once they're not begging for the attention of a handsome stranger, they're completely ignoring them and relishing how good they feel.
And what's more, the ways in which this is brought to life bring such a smile to my face because they're things that my friends and I talk (and laugh) about all the time. Grinning from ear to ear when we get ID'd being the clear winner in our group, and we've all been guilty of using the bus or train window as a mirror whilst we pretend otherwise.
That's how the Boots ads always make me feel, like I've just had a good girly giggle on my lunch break. An in-joke that's naughty and delicious in the most innocent way. It's like a sort of happy medicine you only get from your best friend's of the fairer sex. Sorry lads, you can recoil now.
The insights for each age group have been thought out beautifully, and prove (despite some recent wobbles) that the Boots ads are still as strong as ever when it comes to understanding women.
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